Startup launch statistics 2026
Key findings
- The median launch has 3 upvotes, and 32% of launches have none yet.
- Productivity and SaaS are the most common categories, each on 35% of launches.
- 42% of launches are relaunches of a product that launched before.
Top categories
| Category | Launches | Share |
|---|---|---|
| Productivity | 77 | 35% |
| SaaS | 77 | 35% |
| AI | 62 | 28% |
| Marketing | 37 | 17% |
| Developer Tools | 35 | 16% |
| Automation | 32 | 15% |
| Community | 30 | 14% |
| Analytics | 27 | 12% |
| Privacy | 18 | 8% |
| Design | 14 | 6% |
Common questions
- How many upvotes does a typical launch get?
- The median launch on UppLaunch has 3 upvotes, and 32% have none yet.
- What is the most common startup category?
- Productivity and SaaS each appear on 35% of launches, the most of any category on UppLaunch.
- Do founders launch more than once?
- Yes. 42% of launches on UppLaunch are relaunches of a product that launched before.
Method
Counts every live and archived launch on UppLaunch. A relaunch counts as its own launch. Scheduled and draft listings are left out. A product can have more than one category, so category shares add up to more than 100%. This is one launch board, so treat the numbers as a sample of indie launches, not the whole market.
Cite as: UppLaunch, Startup launch statistics 2026, https://www.upplaunch.com/research/launch-statistics. Launch your product