How to write a launch listing that gets clicks: tagline, logo and screenshots
Your listing has about two seconds on a busy launch board. How to write a tagline, pick a logo and order your screenshots so people click through to your product.
· 2 min read
On a launch board, your product is one row among dozens. People scroll fast. They see a logo, a name and a tagline, and in about two seconds they decide whether to click. Here is how to win those two seconds.
The tagline does most of the work
The tagline is the most important sentence you will write for your launch. It should answer one question: what does this do for me?
A simple formula
Try this: [Do a job] for [a specific person], [without a common pain].
- "Invoices for freelancers, without the spreadsheet."
- "Uptime alerts for indie SaaS, set up in a minute."
- "Turn any blog post into a short video."
Common mistakes
| Weak | Why | Better |
|---|---|---|
| The future of productivity | Says nothing concrete | A to-do list that plans your day for you |
| AI-powered platform for teams | Every product says this | Meeting notes that write themselves |
| Your all-in-one solution | All-in-one for what? | Bookings, payments and reminders for salons |
Keep it under 60 characters so it fits on one line.
The logo has to read at 48 pixels
On most boards your logo shows at around 48 pixels. Detailed artwork turns into a smudge at that size.
- Use the icon version of your logo, not the full wordmark.
- Give it a solid background so it does not vanish on white.
- Check it next to a few other logos. Does it stand out, or blend in?
Screenshots: lead with the result
The first screenshot is the one most people see. Make it the moment your product delivers value: the finished report, the generated image, the dashboard full of data.
- The result. What the user gets.
- How it works. The main screen, in use.
- The details. Integrations, settings, pricing.
Use real-looking data. An empty dashboard tells people nothing.
Write the description for skimmers
Most visitors read the first line and skim the rest. Put the main benefit first, then explain how it works in a few short paragraphs. Bullet points for features. No walls of text.
Write the first sentence as if it is the only one anyone will read. For most visitors, it is.
Add a reason to act now
A launch-week deal gives people a reason to try your product today rather than "someday". On UppLaunch you can post a discount code on your product page and it shows up on the Deals page too.
Before you hit submit
- Tagline says what it does, in under 60 characters.
- Logo is readable at small sizes.
- First screenshot shows the result.
- First sentence of the description sells the main benefit.
- There is a clear next step on your site.
When it all checks out, launch it. If something does not land, you can edit your listing from the dashboard at any time.
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